UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
Word association is critical in copy
A marketer at Granada Learning said that whenever she saw ‘rigour’ in copy she thought of ‘rigormortis’ ... and of being bored to death. Do your books claim academic rigour? Or to draw on exhaustive research? Negative connotations can subtly but surely undermine conviction.
Training workshops
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Marketing support
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
Consultancy
Slick presentations of blue skies thinking aren’t our thing. We want you to relate to our advice, not shelve it for posterity. Come to us for objective feedback on your publishing and marketing with practical tips to action immediately.
Free resources
The Marketability eBulletin delivers tips, articles and leads to inboxes fortnightly. And now hundreds of original articles have been selected, edited and made available as a free, fully searchable bank of resources.
