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Use the 4-1-1 rule for online content
Which says: for every 6 posts, 4 should share useful content from elsewhere, one should be original content from you, and one can be selling (eg attend an event, download a trial). Making yourself useful builds trust and wins you the right to post those marketing messages.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
Slick presentations of blue skies thinking aren’t our thing. We want you to relate to our advice, not shelve it for posterity. Come to us for objective feedback on your publishing and marketing with practical tips to action immediately.